Jan 16 Show – Strategic Alliances
Roger and Val discuss the importance of having strategic alliances in your Business. In the Six steps to a better business, the strategic alliances would be in the area of lead generation as you would want to create more value by two or more business entities coming together to create more value than either company could provide on their own. In this way, Business Owners can leverage the contacts and influence of their partner’s and their partner’s can leverage the reach through you. This does not mean that you have to give your contact list to the partner.
Val and Roger discuss the strategic partnership between themselves where each invites their customers and prospects to monthly lunch and learns where valuable business ideas and strategies are taught and discussed. For more information on the next lunch and learn go to: Lunch and Learn
Tune in next week when Roger and Val have guest Matha Sandifer CPA in the studio to discuss the upcoming National Association of Women in Business Organization (NAWBO) Gala. Martha is the current president of NAWBO Boise.
Podcast: Play in new window | Download (Duration: 59:45 — 27.4MB)
