About

Hawk’s Eye on Business

• Grow Your Profits Seminar Today
  Corey Smith of Tribute Media, Martha Sandifer of Martha Sandifer CPA, and me, Roger Hawk of ActionCOACH will be sharing tips, tricks and actionable strategies with local business owners and executives. […]
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• Feb 27 Show – Molli Wingert Secure Data Sanitization
  ...proper methods to dispose of your old computers, hardware and protection of sensitive customer data ... Improper disposal of sensitive customer data such as credit card numbers, addresses, social security numbers, etc. could be punishable by fines from $1,000 - $10,000 per name […]
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• Discounting Your Prices – Good Move or Bad?
  Today we talk about discounting the prices once you have set your price. Before setting your "sale" price we need to understand what affect to the bottom line the discount will have. […]
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• Cash Flow and Setting Your Prices
  Every day I talk to business owners talking about cutting their prices. On the surface this may seem as a good idea, however, it rarely has the results desired by the owner. […]
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• Managing Cash Flow in Your Business
  Many businesses fail every year in America because they do not manage their cash flow appropriately. This has nothing to do with whether the business is profitable or not because profits do not equal cash. […]
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• Funding Your Small Business
  How do you get capital to start or grow your small company? The key questions are who do you go to for the money and how much are you willing to give up for the money. […]
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• Feb 20 Show – Rick Ritter & EB-5
  At a high level, the EB-5 program requires a foreigner to invest a $1,000,000 for 24 months in US companies. The companies invested in the capital also has to create a minimum of 10 jobs. After the 24 month period, the foreigner is eligible for a Green Card Visa. […]
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• Be Specific When Picking Your Target Market
  Targeting your market is the single most important thing you can do in your marketing strategy. Screw up this step and your business will definitely suffer. So how do you pick your target market? […]
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• Marketing Strategies that Work
  I believe that 90% of marketing fails because people are lazy and won't do the work of tracking their results. […]
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• It’s The Small Things that Matter in Marketing
    Hawk’s Eye On Business Have you ever planned a marketing piece that failed miserably?  Why did it fail?  Have you ever ran a marketing piece that you didn’t keep detailed statistics of the piece?  How many leads did it generate?  How many sales and how many dollars did it generate?  How many times do your new found customers [...] […]
  Roger Hawk