Feb 13 Show – Persuasion Dave Lakhani

In this show, Dave and Roger Discuss: 

• Dave’s background around being raised in a cult and what drove him to discover the secrets of persuasion
• Dave’s thirst for reading (on average he reads 30 books a month)
• Dave’s new book “How to Sell When Nobody’s Buying” and what inpired him to write this book
• Caller Rich in boise, asks how to start reading 15 minutes a day and Dave shares his insights on making reading easy
• Caller Margie in Grangeville, asks how to market her home based business and Dave lines out the steps to take (Marketing plan/action plan) to become an expert in your field.
• Roger asks Dave how owners should allocate their time devoted to social media on a daily basis
• Dave shares his inpirations on deciding which topics to write on
• Dave talks about Clement Juggler’s (early 1800’s economist) explaination of a business cycle which covers the 4 cycles of business and why now is the time to attack the market
  • Expansion
  • Prosperity
  • Contraction
  • Recession
• Caller Derek in Eagle, asks about the ethical behaviors around Business Critical Non-Essentials (CNE).  What’s acceptable and what is not when thanking clients and customers Read the rest of this entry »

Podcast: Play in new window | Download (Duration: 42:15 — 38.7MB)

Hawk's Eye On Business

Roger and Val have guest Donna Geisler (Fusion Set) in the studio today to discuss her book “I Tried Marketing and it Works.”  Topics of discussion are: 

• How Marketing relates to #6 (not enough prospects to sell to) of the “14 Most Common Business Owner Frustrations“
• Positioning your company for the coming business upswing
• Caller Jim’s question on how to start a business with little or no funds
• Caller Bonnie had questions for the Roger, Val and Donna on how to best market her business
• How and when to become a Business Owner
• How to market on small budgets to maximize your marketing budget
• Differences in marketing with small and large companies
• How to target your market and what mistakes to avoid
• How to develop strategic alliances to maximize your exposure Read the rest of this entry »

Podcast: Play in new window | Download (Duration: 42:07 — 38.6MB)

Hawk's Eye On Business

Many small businesses start with one or two people in the business.  At this point the owner wears many hats such as Marketing manager, Sales manager, HR manager, CEO, President, CFO, etc.  Included in these hats is also the janitor, plumber, floor sweeper, etc.  There’s nothing wrong with wearing all these hats when starting out, however, not letting go of these hats is all too often the reason many businesses can not attain that “next level.” Read the rest of this entry »

Hawk's Eye On Business

When is a great idea not a great idea?  Quite simply, when it is not acted upon.  Yesterday we discuss, in the “What’s Your Why” blog, the formula for success.  The first part of that equation was the “BE” or otherwise who you are and what makes up your being.  A large part of that being are the thoughts and ideas that you have.  This is where your “Great Ideas” are born. 

The second part of the success formula is the “Do.”  These are the actions you Read the rest of this entry »

In Business, your “WHY” is the most critical factor in the success of your business.  Why do you get up in the morning and go to your business?  What were your hopes and dreams when you started or bought your business?  Are you living that dream?  if not, why not?  When was the last time you enjoyed owning your business?  

One of my trainers, Earl Kemper, once told me that “Business is the tool we use to provide us the life we choose, it is not life.“  It took me a long time to fully understand this statement because I had not clarified my Why.  To clarify your why, ask yourself these questions:  Read the rest of this entry »

Hawk's Eye On Business

The “Hawk’s eye on Business” podcast from Feb 6th features Roger and Val discussing hiring practices for business owners.  The question is raised as to what the best practices are for hiring employees.  All too often business owners spend good money trying to find the right people to put on their bus only to find that the employee they painstakingly hired is not committed to their business any more than the last person.  So what is the problem?  Why do some businesses succeed at finding the best people and others struggle?  

One reason is lack of proper leadership by the owner.  Yes, you are the problem in many cases.  Not intentionally but nevertheless, you are.  So what can you do about it to start attracting the right types of employees? 

Read the rest of this entry »

Feb 6 Show Hiring

Roger and Val have one of their best shows when discussing how to hire the right people for the job.  What you’ll learn listening to this show is:

• What you need to do to prepare the hiring process
• How to attract only the right people for the position
• How to maximize the process without eating up hours and hours of resume reviews
• How to get the wrong applicants to opt out
• What you do with the top 3-5 candidates.

Podcast: Play in new window | Download (Duration: 42:22 — 38.8MB)

Jan 23 Show NAWBO

Roger and Val have guest host Martha Sandifer, President of the Boise Chapter of National Association of Women in Business Organization (NAWBO) and Certified Public Accountant as their guest today. 

Roger, Val and Martha discuss the upcoming NAWBO GALA where the outstanding women in business will be recognized at this black tie optional event scheduled for Jan 30th in Boise.  To register for the event:  NAWBO BOISE GALA

Other items discussed were upcoming changes in tax laws for small businesses.

Podcast: Play in new window | Download (Duration: 59:45 — 27.4MB)

  Roger and Val discuss the importance of having strategic alliances in your Business.  In the Six steps to a better business, the strategic alliances would be in the area of lead generation as you would want to create more value by two or more business entities coming together to create more value than either company could provide on their own.  In this way, Business Owners can leverage the contacts and influence of their partner’s and their partner’s can leverage the reach through you.   This does not mean that you have to give your contact list to the partner. 

Val and Roger discuss the strategic partnership between themselves where each invites their customers and prospects to monthly lunch and learns where valuable business ideas and strategies are taught and discussed.  For more information on the next lunch and learn go to:  Lunch and Learn

Tune in next week when Roger and Val have guest Matha Sandifer CPA in the studio to discuss the upcoming National Association of Women in Business Organization (NAWBO) Gala.  Martha is the current president of NAWBO Boise.

Podcast: Play in new window | Download (Duration: 59:45 — 27.4MB)

Jan. 9 Show - LIVE!!

Roger and Val discuss the benefits of planning your business and working your plan.  There are 10 year goals, 3 year goals, 1 year goals and 90 day plans.  90 day plans are then broken into weekly tasks and milestones.  Discover why some businesses just seem to effortlessly create wealth where others constantly churn the business working too many hours for not enough pay.

Podcast: Play in new window | Download (Duration: 59:45 — 27.4MB)