Managing Cash Flow in Your Business
- Hawk’s Eye On Business
Many businesses fail every year in America because they do not manage their cash flow appropriately. This has nothing to do with whether the business is profitable or not because profits do not equal Cash. It is possible to sell your product for a profit but then finance the purchase, meaning that you are a profitable business but your cash position is not equal to your profitability until the account recievable is paid off. When Accounts Recievables get too high, the result is that the business can not pay for new inventory, pay for new equipment, pay for fixed expenses and so forth.
So where can you find some cash laying around in your business? Here are some areas to look: Read the rest of this entry »
Marketing Strategies that Work
Hawk's Eye On Business
I’ve heard many people say that 90% of all marketing fails which invokes my response of “how do you know?” Did you measure the results of your marketing efforts? Let’s take a look at the data and find out where it failed. I believe that 90% of marketing fails because people are lazy and won’t do the work of tracking their results.
One of the big myths about marketing is the branding that too many marketing outlets use as an excuse for their marketing Read the rest of this entry »
It’s The Small Things that Matter in Marketing
- Hawk’s Eye On Business
Have you ever planned a marketing piece that failed miserably? Why did it fail? Have you ever ran a marketing piece that you didn’t keep detailed statistics of the piece? How many leads did it generate? How many sales and how many dollars did it generate? How many times do your new found customers come back and buy from you again and again? How many referrals do those customers give you and how many of them become customers. How much do the referrals produce, etc.? You won’t know if the piece paid for itself unless you track these types of statistics.
Brian Tracy states: “The difference in prize money between first and second place horse in a race is about 1/2, even though the margin of difference was only a nose.” So in your business what are the little things that you can change to get you to the winners circle? Read the rest of this entry »
Feb 6 Show – Hiring Practices
Feb 6 Show Hiring
Roger and Val have one of their best shows when discussing how to hire the right people for the job. What you’ll learn listening to this show is:
- What you need to do to prepare the hiring process
- How to attract only the right people for the position
- How to maximize the process without eating up hours and hours of resume reviews
- How to get the wrong applicants to opt out
- What you do with the top 3-5 candidates.
Podcast: Play in new window | Download (Duration: 42:22 — 38.8MB)
December 5 Show – Scripts Part 2
Dec. 5 Show
Val and Roger discuss how to write scripts for your business in various different sales situations from Phone scripts to high dollar sales meetings. If you need help writing scripts in your business call Roger at 208-321-2553 or send him an email at rogerhawk@actioncoach.com
Roger Hawk-Show For December 5-120309
Podcast: Play in new window | Download (Duration: 27:04 — 24.8MB)
Nov. 21 Hawk’s Eye on Business 6 Keys to a Winning Team
Nov.21 Show
Val and Roger discuss the 6 keys to a winning team and how each one contributes to the business’ bottom line.
Podcast: Play in new window | Download (Duration: 27:10 — 18.7MB)
Nov 14 Hawk’s Eye on Business – Employee Issues
Nov. 7 Show
This week Roger and Val discuss the issues that cause many owners their biggest headache – Employees. What mistakes are made in the hiring process, what employees mind sets are and how they relate to the goals and mindset of the owners.
Podcast: Play in new window | Download (Duration: 27:43 — 19.0MB)
Sept 5 Show Service Mastery
Sept 5 Show
Hawkseyeonbusiness Sept 5 about Customer Service vs. Customer Care
Podcast: Play in new window | Download (24.0MB)
August 29 Radio Show 6 Steps Finish
August 29 Show
Listen to Roger explain the rest of step 2 Niche, with Steps 3, 4, 5 and 6 being Leverage (all about Systemizing your business), Team (how to extract yourself from your business so you can take a longer vacation) Synergy (all about duplication) and finally Results (true entreprenuerial wealth).
Podcast: Play in new window | Download (24.7MB)
Premier Show on August 22, 2009
Listen here to: Hawk’s Eye on Business Premier Show
Join me on NewsTalk 670 KBOI this Saturday at 6:30am to listen to “Hawk’s Eye On Business.”
Podcast: Play in new window | Download (Duration: 26:53 — 24.6MB)
