Many businesses fail every year in America because they do not manage their cash flow appropriately.  This has nothing to do with whether the business is profitable or not because profits do not equal Cash.  It is possible to sell your product for a profit but then finance the purchase, meaning that you are a profitable business but your cash position is not equal to your profitability until the account recievable is paid off.  When Accounts Recievables get too high, the result is that the business can not pay for new inventory, pay for new equipment, pay for fixed expenses and so forth. 

So where can you find some cash laying around in your business?  Here are some areas to look: Read the rest of this entry »

Hawk's Eye On Business

I’ve heard many people say that 90% of all marketing fails which invokes my response of “how do you know?”  Did you measure the results of your marketing efforts?  Let’s take a look at the data and find out where it failed.  I believe that 90% of marketing fails because people are lazy and won’t do the work of tracking their results.    

One of the big myths about marketing is the branding that too many marketing outlets use as an excuse for their marketing Read the rest of this entry »

Hawk's Eye On Business

Roger and Val have guest Donna Geisler (Fusion Set) in the studio today to discuss her book “I Tried Marketing and it Works.”  Topics of discussion are: 

• How Marketing relates to #6 (not enough prospects to sell to) of the “14 Most Common Business Owner Frustrations“
• Positioning your company for the coming business upswing
• Caller Jim’s question on how to start a business with little or no funds
• Caller Bonnie had questions for the Roger, Val and Donna on how to best market her business
• How and when to become a Business Owner
• How to market on small budgets to maximize your marketing budget
• Differences in marketing with small and large companies
• How to target your market and what mistakes to avoid
• How to develop strategic alliances to maximize your exposure Read the rest of this entry »

Podcast: Play in new window | Download (Duration: 42:07 — 38.6MB)

In Business, your “WHY” is the most critical factor in the success of your business.  Why do you get up in the morning and go to your business?  What were your hopes and dreams when you started or bought your business?  Are you living that dream?  if not, why not?  When was the last time you enjoyed owning your business?  

One of my trainers, Earl Kemper, once told me that “Business is the tool we use to provide us the life we choose, it is not life.“  It took me a long time to fully understand this statement because I had not clarified my Why.  To clarify your why, ask yourself these questions:  Read the rest of this entry »

Sept 26 Show

Listen to Roger and Val talk about creating a destination and setting goals for your business in this week’s show.

Podcast: Play in new window | Download (25.2MB)

Sept 12 Show

Listen to Roger and Val discuss Time Management techniques and how to squeeze more time out of your day as a business owner without losing quality or service.

Podcast: Play in new window | Download (24.7MB)