Feb 27 Show – Molli Wingert Secure Data Sanitization
- Hawk’s Eye On Business
Roger and Val discuss proper methods to dispose of your old computers, hardware and protection of sensitive customer data with Secure Data Sanitization’s (SDS) Founder and President, Molli Wingert. Improper disposal of sensitive customer data such as credit card numbers, addresses, social security numbers, etc. could be punishable by fines from $1,000 – $10,000 per name. Read the rest of this entry »
Podcast: Play in new window | Download (Duration: 41:10 — 37.7MB)
Discounting Your Prices – Good Move or Bad?
Hawk's Eye On Business
Yesterday we talked about setting the price on your product. Today we talk about discounting the prices once you have set your price. Before setting your “sale” price we need to understand what affect to the bottom line the discount will have.
The first step is to know your true margin on the product. Without knowing this, you could be “Sale”-ing your way to bankruptcy. Read the rest of this entry »
Be Specific When Picking Your Target Market
- Hawk’s Eye On Business
Targeting your market is the single most important thing you can do in your marketing strategy. Screw up this step and your business will definitely suffer. So how do you pick your target market? It is pretty simple, think of your top customers and pick the markets they fall into. At ActionCOACH, the things we tell our clients they need to know about their target markets are: Read the rest of this entry »
Marketing Strategies that Work
Hawk's Eye On Business
I’ve heard many people say that 90% of all marketing fails which invokes my response of “how do you know?” Did you measure the results of your marketing efforts? Let’s take a look at the data and find out where it failed. I believe that 90% of marketing fails because people are lazy and won’t do the work of tracking their results.
One of the big myths about marketing is the branding that too many marketing outlets use as an excuse for their marketing Read the rest of this entry »
It’s The Small Things that Matter in Marketing
- Hawk’s Eye On Business
Have you ever planned a marketing piece that failed miserably? Why did it fail? Have you ever ran a marketing piece that you didn’t keep detailed statistics of the piece? How many leads did it generate? How many sales and how many dollars did it generate? How many times do your new found customers come back and buy from you again and again? How many referrals do those customers give you and how many of them become customers. How much do the referrals produce, etc.? You won’t know if the piece paid for itself unless you track these types of statistics.
Brian Tracy states: “The difference in prize money between first and second place horse in a race is about 1/2, even though the margin of difference was only a nose.” So in your business what are the little things that you can change to get you to the winners circle? Read the rest of this entry »
How and When to Delegate in Your Business
Hawk's Eye On Business
Many small businesses start with one or two people in the business. At this point the owner wears many hats such as Marketing manager, Sales manager, HR manager, CEO, President, CFO, etc. Included in these hats is also the janitor, plumber, floor sweeper, etc. There’s nothing wrong with wearing all these hats when starting out, however, not letting go of these hats is all too often the reason many businesses can not attain that “next level.” Read the rest of this entry »
When Great Ideas Aren’t Great
Hawk's Eye On Business
When is a great idea not a great idea? Quite simply, when it is not acted upon. Yesterday we discuss, in the “What’s Your Why” blog, the formula for success. The first part of that equation was the “BE” or otherwise who you are and what makes up your being. A large part of that being are the thoughts and ideas that you have. This is where your “Great Ideas” are born.
The second part of the success formula is the “Do.” These are the actions you Read the rest of this entry »
What’s Your Why?
- Hawk’s Eye On Business
In Business, your “WHY” is the most critical factor in the success of your business. Why do you get up in the morning and go to your business? What were your hopes and dreams when you started or bought your business? Are you living that dream? if not, why not? When was the last time you enjoyed owning your business?
One of my trainers, Earl Kemper, once told me that “Business is the tool we use to provide us the life we choose, it is not life.“ It took me a long time to fully understand this statement because I had not clarified my Why. To clarify your why, ask yourself these questions: Read the rest of this entry »
Leadership in Your Business
Hawk's Eye On Business
The “Hawk’s eye on Business” podcast from Feb 6th features Roger and Val discussing hiring practices for business owners. The question is raised as to what the best practices are for hiring employees. All too often business owners spend good money trying to find the right people to put on their bus only to find that the employee they painstakingly hired is not committed to their business any more than the last person. So what is the problem? Why do some businesses succeed at finding the best people and others struggle?
One reason is lack of proper leadership by the owner. Yes, you are the problem in many cases. Not intentionally but nevertheless, you are. So what can you do about it to start attracting the right types of employees?
Feb 6 Show – Hiring Practices
Feb 6 Show Hiring
Roger and Val have one of their best shows when discussing how to hire the right people for the job. What you’ll learn listening to this show is:
- What you need to do to prepare the hiring process
- How to attract only the right people for the position
- How to maximize the process without eating up hours and hours of resume reviews
- How to get the wrong applicants to opt out
- What you do with the top 3-5 candidates.
Podcast: Play in new window | Download (Duration: 42:22 — 38.8MB)
