Hawk's Eye On Business

     Yesterday we talked about setting the price on your product.  Today we talk about discounting the prices once you have set your price.  Before setting your “sale” price we need to understand what affect to the bottom line the discount will have. 

     The first step is to know your true margin on the product.  Without knowing this, you could be “Sale”-ing your way to bankruptcy.  Read the rest of this entry »

Targeting your market is the single most important thing you can do in your marketing strategy.  Screw up this step and your business will definitely suffer.  So how do you pick your target market?  It is pretty simple, think of your top customers and pick the markets they fall into.  At ActionCOACH, the things we tell our clients they need to know about their target markets are: Read the rest of this entry »

Hawk's Eye On Business

I’ve heard many people say that 90% of all marketing fails which invokes my response of “how do you know?”  Did you measure the results of your marketing efforts?  Let’s take a look at the data and find out where it failed.  I believe that 90% of marketing fails because people are lazy and won’t do the work of tracking their results.    

One of the big myths about marketing is the branding that too many marketing outlets use as an excuse for their marketing Read the rest of this entry »

In this show, Dave and Roger Discuss: 

• Dave’s background around being raised in a cult and what drove him to discover the secrets of persuasion
• Dave’s thirst for reading (on average he reads 30 books a month)
• Dave’s new book “How to Sell When Nobody’s Buying” and what inpired him to write this book
• Caller Rich in boise, asks how to start reading 15 minutes a day and Dave shares his insights on making reading easy
• Caller Margie in Grangeville, asks how to market her home based business and Dave lines out the steps to take (Marketing plan/action plan) to become an expert in your field.
• Roger asks Dave how owners should allocate their time devoted to social media on a daily basis
• Dave shares his inpirations on deciding which topics to write on
• Dave talks about Clement Juggler’s (early 1800’s economist) explaination of a business cycle which covers the 4 cycles of business and why now is the time to attack the market
  • Expansion
  • Prosperity
  • Contraction
  • Recession
• Caller Derek in Eagle, asks about the ethical behaviors around Business Critical Non-Essentials (CNE).  What’s acceptable and what is not when thanking clients and customers Read the rest of this entry »

Podcast: Play in new window | Download (Duration: 42:15 — 38.7MB)

Hawk's Eye On Business

Many small businesses start with one or two people in the business.  At this point the owner wears many hats such as Marketing manager, Sales manager, HR manager, CEO, President, CFO, etc.  Included in these hats is also the janitor, plumber, floor sweeper, etc.  There’s nothing wrong with wearing all these hats when starting out, however, not letting go of these hats is all too often the reason many businesses can not attain that “next level.” Read the rest of this entry »

Dec. 5 Show

Val and Roger discuss how to write scripts for your business in various different sales situations from Phone scripts to high dollar sales meetings.  If you need help writing scripts in your business call Roger at 208-321-2553 or send him an email at rogerhawk@actioncoach.com  

Roger Hawk-Show For December 5-120309

Podcast: Play in new window | Download (Duration: 27:04 — 24.8MB)

Nov.21 Show

Val and Roger discuss the 6 keys to a winning team and how each one contributes to the business’ bottom line.

Podcast: Play in new window | Download (Duration: 27:10 — 18.7MB)