Hawk's Eye On Business

Today, from noon to 2pm we are holding a “Grow Your Profits” seminar at Stevens Henager College.  Corey Smith of Tribute Media, Martha Sandifer of Martha Sandifer CPA, and me, Roger Hawk of ActionCOACH will be sharing tips, tricks and actionable strategies Read the rest of this entry »

     Roger and Val discuss proper methods to dispose of your old computers, hardware and protection of sensitive customer data with Secure Data Sanitization’s (SDS) Founder and President, Molli Wingert.  Improper disposal of sensitive customer data such as credit card numbers, addresses, social security numbers, etc. could be punishable by fines from $1,000 – $10,000 per name. Read the rest of this entry »

Podcast: Play in new window | Download (Duration: 41:10 — 37.7MB)

Hawk's Eye On Business

     Yesterday we talked about setting the price on your product.  Today we talk about discounting the prices once you have set your price.  Before setting your “sale” price we need to understand what affect to the bottom line the discount will have. 

     The first step is to know your true margin on the product.  Without knowing this, you could be “Sale”-ing your way to bankruptcy.  Read the rest of this entry »

Every day I talk to business owners talking about cutting their prices.  On the surface this may seem as a good idea, however, it rarely has the results desired by the owner.  Setting the prices in your business is an exercise that most owners make at the drop of a hat. Read the rest of this entry »

Many businesses fail every year in America because they do not manage their cash flow appropriately.  This has nothing to do with whether the business is profitable or not because profits do not equal Cash.  It is possible to sell your product for a profit but then finance the purchase, meaning that you are a profitable business but your cash position is not equal to your profitability until the account recievable is paid off.  When Accounts Recievables get too high, the result is that the business can not pay for new inventory, pay for new equipment, pay for fixed expenses and so forth. 

So where can you find some cash laying around in your business?  Here are some areas to look: Read the rest of this entry »

Targeting your market is the single most important thing you can do in your marketing strategy.  Screw up this step and your business will definitely suffer.  So how do you pick your target market?  It is pretty simple, think of your top customers and pick the markets they fall into.  At ActionCOACH, the things we tell our clients they need to know about their target markets are: Read the rest of this entry »

Hawk's Eye On Business

I’ve heard many people say that 90% of all marketing fails which invokes my response of “how do you know?”  Did you measure the results of your marketing efforts?  Let’s take a look at the data and find out where it failed.  I believe that 90% of marketing fails because people are lazy and won’t do the work of tracking their results.    

One of the big myths about marketing is the branding that too many marketing outlets use as an excuse for their marketing Read the rest of this entry »

In this show, Dave and Roger Discuss: 

• Dave’s background around being raised in a cult and what drove him to discover the secrets of persuasion
• Dave’s thirst for reading (on average he reads 30 books a month)
• Dave’s new book “How to Sell When Nobody’s Buying” and what inpired him to write this book
• Caller Rich in boise, asks how to start reading 15 minutes a day and Dave shares his insights on making reading easy
• Caller Margie in Grangeville, asks how to market her home based business and Dave lines out the steps to take (Marketing plan/action plan) to become an expert in your field.
• Roger asks Dave how owners should allocate their time devoted to social media on a daily basis
• Dave shares his inpirations on deciding which topics to write on
• Dave talks about Clement Juggler’s (early 1800’s economist) explaination of a business cycle which covers the 4 cycles of business and why now is the time to attack the market
  • Expansion
  • Prosperity
  • Contraction
  • Recession
• Caller Derek in Eagle, asks about the ethical behaviors around Business Critical Non-Essentials (CNE).  What’s acceptable and what is not when thanking clients and customers Read the rest of this entry »

Podcast: Play in new window | Download (Duration: 42:15 — 38.7MB)

Hawk's Eye On Business

Roger and Val have guest Donna Geisler (Fusion Set) in the studio today to discuss her book “I Tried Marketing and it Works.”  Topics of discussion are: 

• How Marketing relates to #6 (not enough prospects to sell to) of the “14 Most Common Business Owner Frustrations“
• Positioning your company for the coming business upswing
• Caller Jim’s question on how to start a business with little or no funds
• Caller Bonnie had questions for the Roger, Val and Donna on how to best market her business
• How and when to become a Business Owner
• How to market on small budgets to maximize your marketing budget
• Differences in marketing with small and large companies
• How to target your market and what mistakes to avoid
• How to develop strategic alliances to maximize your exposure Read the rest of this entry »

Podcast: Play in new window | Download (Duration: 42:07 — 38.6MB)