Be Specific When Picking Your Target Market
- Hawk’s Eye On Business
Targeting your market is the single most important thing you can do in your marketing strategy. Screw up this step and your business will definitely suffer. So how do you pick your target market? It is pretty simple, think of your top customers and pick the markets they fall into. At ActionCOACH, the things we tell our clients they need to know about their target markets are: Read the rest of this entry »
It’s The Small Things that Matter in Marketing
- Hawk’s Eye On Business
Have you ever planned a marketing piece that failed miserably? Why did it fail? Have you ever ran a marketing piece that you didn’t keep detailed statistics of the piece? How many leads did it generate? How many sales and how many dollars did it generate? How many times do your new found customers come back and buy from you again and again? How many referrals do those customers give you and how many of them become customers. How much do the referrals produce, etc.? You won’t know if the piece paid for itself unless you track these types of statistics.
Brian Tracy states: “The difference in prize money between first and second place horse in a race is about 1/2, even though the margin of difference was only a nose.” So in your business what are the little things that you can change to get you to the winners circle? Read the rest of this entry »
Feb 13 Show – Persuasion Dave Lakhani
- Hawk’s Eye On Business
Roger’s guest this week is local author and national speaker Dave Lakhani. Val is on vacation but will be back next week.
In this show, Dave and Roger Discuss:
- Dave’s background around being raised in a cult and what drove him to discover the secrets of persuasion
- Dave’s thirst for reading (on average he reads 30 books a month)
- Dave’s new book “How to Sell When Nobody’s Buying” and what inpired him to write this book
- Caller Rich in boise, asks how to start reading 15 minutes a day and Dave shares his insights on making reading easy
- Caller Margie in Grangeville, asks how to market her home based business and Dave lines out the steps to take (Marketing plan/action plan) to become an expert in your field.
- Roger asks Dave how owners should allocate their time devoted to social media on a daily basis
- Dave shares his inpirations on deciding which topics to write on
- Dave talks about Clement Juggler’s (early 1800’s economist) explaination of a business cycle which covers the 4 cycles of business and why now is the time to attack the market
- Expansion
- Prosperity
- Contraction
- Recession
- Caller Derek in Eagle, asks about the ethical behaviors around Business Critical Non-Essentials (CNE). What’s acceptable and what is not when thanking clients and customers Read the rest of this entry »
Podcast: Play in new window | Download (Duration: 42:15 — 38.7MB)
Dec 12 Show – Closed Door Sales
Dec. 12 Show
Val and Roger discuss how to conduct a closed door sale to include when the best time for your business to hold one. Part II is next week.
Roger Hawk-Show For December 12-121009
Podcast: Play in new window | Download (Duration: 26:49 — 24.6MB)
December 5 Show – Scripts Part 2
Dec. 5 Show
Val and Roger discuss how to write scripts for your business in various different sales situations from Phone scripts to high dollar sales meetings. If you need help writing scripts in your business call Roger at 208-321-2553 or send him an email at rogerhawk@actioncoach.com
Roger Hawk-Show For December 5-120309
Podcast: Play in new window | Download (Duration: 27:04 — 24.8MB)
Nov. 21 Hawk’s Eye on Business 6 Keys to a Winning Team
Nov.21 Show
Val and Roger discuss the 6 keys to a winning team and how each one contributes to the business’ bottom line.
Podcast: Play in new window | Download (Duration: 27:10 — 18.7MB)
Get the Business Breakthrough You Need…
If you’ve been working hard to grow your business for a while now and things aren’t happening as fast as you want, then I’d like to help you create a MAJOR business BREAKTHROUGH.
Here’s the scoop… Read the rest of this entry »
September 26 Destination and Goals
Sept 26 Show
Listen to Roger and Val talk about creating a destination and setting goals for your business in this week’s show.
Podcast: Play in new window | Download (25.2MB)
Sept 5 Show Service Mastery
Sept 5 Show
Hawkseyeonbusiness Sept 5 about Customer Service vs. Customer Care
Podcast: Play in new window | Download (24.0MB)
Premier Show on August 22, 2009
Listen here to: Hawk’s Eye on Business Premier Show
Join me on NewsTalk 670 KBOI this Saturday at 6:30am to listen to “Hawk’s Eye On Business.”
Podcast: Play in new window | Download (Duration: 26:53 — 24.6MB)
