Hawk's Eye On Business

Today, from noon to 2pm we are holding a “Grow Your Profits” seminar at Stevens Henager College.  Corey Smith of Tribute Media, Martha Sandifer of Martha Sandifer CPA, and me, Roger Hawk of ActionCOACH will be sharing tips, tricks and actionable strategies Read the rest of this entry »

Hawk's Eye On Business

     Yesterday we talked about setting the price on your product.  Today we talk about discounting the prices once you have set your price.  Before setting your “sale” price we need to understand what affect to the bottom line the discount will have. 

     The first step is to know your true margin on the product.  Without knowing this, you could be “Sale”-ing your way to bankruptcy.  Read the rest of this entry »

Every day I talk to business owners talking about cutting their prices.  On the surface this may seem as a good idea, however, it rarely has the results desired by the owner.  Setting the prices in your business is an exercise that most owners make at the drop of a hat. Read the rest of this entry »

Many businesses fail every year in America because they do not manage their cash flow appropriately.  This has nothing to do with whether the business is profitable or not because profits do not equal Cash.  It is possible to sell your product for a profit but then finance the purchase, meaning that you are a profitable business but your cash position is not equal to your profitability until the account recievable is paid off.  When Accounts Recievables get too high, the result is that the business can not pay for new inventory, pay for new equipment, pay for fixed expenses and so forth. 

So where can you find some cash laying around in your business?  Here are some areas to look: Read the rest of this entry »

In this show, Dave and Roger Discuss: 

• Dave’s background around being raised in a cult and what drove him to discover the secrets of persuasion
• Dave’s thirst for reading (on average he reads 30 books a month)
• Dave’s new book “How to Sell When Nobody’s Buying” and what inpired him to write this book
• Caller Rich in boise, asks how to start reading 15 minutes a day and Dave shares his insights on making reading easy
• Caller Margie in Grangeville, asks how to market her home based business and Dave lines out the steps to take (Marketing plan/action plan) to become an expert in your field.
• Roger asks Dave how owners should allocate their time devoted to social media on a daily basis
• Dave shares his inpirations on deciding which topics to write on
• Dave talks about Clement Juggler’s (early 1800’s economist) explaination of a business cycle which covers the 4 cycles of business and why now is the time to attack the market
  • Expansion
  • Prosperity
  • Contraction
  • Recession
• Caller Derek in Eagle, asks about the ethical behaviors around Business Critical Non-Essentials (CNE).  What’s acceptable and what is not when thanking clients and customers Read the rest of this entry »

Podcast: Play in new window | Download (Duration: 42:15 — 38.7MB)

Dec. 12 Show

Val and Roger discuss how to properly conduct closed door sales, when to hold them, what businesses they work for, how to get referrals from them and in what situations they work the best for. 

Roger Hawk-Show For December 19-121009

Podcast: Play in new window | Download (Duration: 27:03 — 24.8MB)

Dec. 12 Show

Val and Roger discuss how to conduct a closed door sale to include when the best time for your business to hold one.  Part II is next week.

Roger Hawk-Show For December 12-121009

Podcast: Play in new window | Download (Duration: 26:49 — 24.6MB)

Dec. 5 Show

Val and Roger discuss how to write scripts for your business in various different sales situations from Phone scripts to high dollar sales meetings.  If you need help writing scripts in your business call Roger at 208-321-2553 or send him an email at rogerhawk@actioncoach.com  

Roger Hawk-Show For December 5-120309

Podcast: Play in new window | Download (Duration: 27:04 — 24.8MB)

     If you’ve been working hard to grow your business for a while now and things aren’t happening as fast as you want, then I’d like to help you create a MAJOR business BREAKTHROUGH.
Here’s the scoop… Read the rest of this entry »

To help serve you best, please provide Val and I your suggestions for the show.