Feb 27 Show – Molli Wingert Secure Data Sanitization
- Hawk’s Eye On Business
Roger and Val discuss proper methods to dispose of your old computers, hardware and protection of sensitive customer data with Secure Data Sanitization’s (SDS) Founder and President, Molli Wingert. Improper disposal of sensitive customer data such as credit card numbers, addresses, social security numbers, etc. could be punishable by fines from $1,000 – $10,000 per name. Read the rest of this entry »
Podcast: Play in new window | Download (Duration: 41:10 — 37.7MB)
Marketing Strategies that Work
Hawk's Eye On Business
I’ve heard many people say that 90% of all marketing fails which invokes my response of “how do you know?” Did you measure the results of your marketing efforts? Let’s take a look at the data and find out where it failed. I believe that 90% of marketing fails because people are lazy and won’t do the work of tracking their results.
One of the big myths about marketing is the branding that too many marketing outlets use as an excuse for their marketing Read the rest of this entry »
It’s The Small Things that Matter in Marketing
- Hawk’s Eye On Business
Have you ever planned a marketing piece that failed miserably? Why did it fail? Have you ever ran a marketing piece that you didn’t keep detailed statistics of the piece? How many leads did it generate? How many sales and how many dollars did it generate? How many times do your new found customers come back and buy from you again and again? How many referrals do those customers give you and how many of them become customers. How much do the referrals produce, etc.? You won’t know if the piece paid for itself unless you track these types of statistics.
Brian Tracy states: “The difference in prize money between first and second place horse in a race is about 1/2, even though the margin of difference was only a nose.” So in your business what are the little things that you can change to get you to the winners circle? Read the rest of this entry »
When Great Ideas Aren’t Great
Hawk's Eye On Business
When is a great idea not a great idea? Quite simply, when it is not acted upon. Yesterday we discuss, in the “What’s Your Why” blog, the formula for success. The first part of that equation was the “BE” or otherwise who you are and what makes up your being. A large part of that being are the thoughts and ideas that you have. This is where your “Great Ideas” are born.
The second part of the success formula is the “Do.” These are the actions you Read the rest of this entry »
What’s Your Why?
- Hawk’s Eye On Business
In Business, your “WHY” is the most critical factor in the success of your business. Why do you get up in the morning and go to your business? What were your hopes and dreams when you started or bought your business? Are you living that dream? if not, why not? When was the last time you enjoyed owning your business?
One of my trainers, Earl Kemper, once told me that “Business is the tool we use to provide us the life we choose, it is not life.“ It took me a long time to fully understand this statement because I had not clarified my Why. To clarify your why, ask yourself these questions: Read the rest of this entry »
Dec 19 Show – Closed Door Sales Part II
Dec. 12 Show
Val and Roger discuss how to properly conduct closed door sales, when to hold them, what businesses they work for, how to get referrals from them and in what situations they work the best for.
Roger Hawk-Show For December 19-121009
Podcast: Play in new window | Download (Duration: 27:03 — 24.8MB)
Dec 12 Show – Closed Door Sales
Dec. 12 Show
Val and Roger discuss how to conduct a closed door sale to include when the best time for your business to hold one. Part II is next week.
Roger Hawk-Show For December 12-121009
Podcast: Play in new window | Download (Duration: 26:49 — 24.6MB)
Nov. 21 Hawk’s Eye on Business 6 Keys to a Winning Team
Nov.21 Show
Val and Roger discuss the 6 keys to a winning team and how each one contributes to the business’ bottom line.
Podcast: Play in new window | Download (Duration: 27:10 — 18.7MB)
October 3 show – Powered By Community and New Tools for the Turn Around
Oct 3 Show
Listen Here (radio Show) to Rick Youngblood from Powered by Community and Rod Rohm of 208 Wireless Business Integration discuss the new tools for the turnaround and other community projects helping local businesses, employment initiatives and workshops.
Podcast: Play in new window | Download (25.1MB)
September 26 Destination and Goals
Sept 26 Show
Listen to Roger and Val talk about creating a destination and setting goals for your business in this week’s show.
Podcast: Play in new window | Download (25.2MB)
