I am often asked, “why should I use social media in my business and how much time should I spend using it daily?”  To answer this question, we first have to have a plan for what you want your social media presence to accomplish for your business.  The major objectives for social media in business are: Read the rest of this entry »

Hawk's Eye On Business

Today, from noon to 2pm we are holding a “Grow Your Profits” seminar at Stevens Henager College.  Corey Smith of Tribute Media, Martha Sandifer of Martha Sandifer CPA, and me, Roger Hawk of ActionCOACH will be sharing tips, tricks and actionable strategies Read the rest of this entry »

Hawk's Eye On Business

     Yesterday we talked about setting the price on your product.  Today we talk about discounting the prices once you have set your price.  Before setting your “sale” price we need to understand what affect to the bottom line the discount will have. 

     The first step is to know your true margin on the product.  Without knowing this, you could be “Sale”-ing your way to bankruptcy.  Read the rest of this entry »

Every day I talk to business owners talking about cutting their prices.  On the surface this may seem as a good idea, however, it rarely has the results desired by the owner.  Setting the prices in your business is an exercise that most owners make at the drop of a hat. Read the rest of this entry »

Hawk's Eye On Business

I’ve heard many people say that 90% of all marketing fails which invokes my response of “how do you know?”  Did you measure the results of your marketing efforts?  Let’s take a look at the data and find out where it failed.  I believe that 90% of marketing fails because people are lazy and won’t do the work of tracking their results.    

One of the big myths about marketing is the branding that too many marketing outlets use as an excuse for their marketing Read the rest of this entry »

In this show, Dave and Roger Discuss: 

• Dave’s background around being raised in a cult and what drove him to discover the secrets of persuasion
• Dave’s thirst for reading (on average he reads 30 books a month)
• Dave’s new book “How to Sell When Nobody’s Buying” and what inpired him to write this book
• Caller Rich in boise, asks how to start reading 15 minutes a day and Dave shares his insights on making reading easy
• Caller Margie in Grangeville, asks how to market her home based business and Dave lines out the steps to take (Marketing plan/action plan) to become an expert in your field.
• Roger asks Dave how owners should allocate their time devoted to social media on a daily basis
• Dave shares his inpirations on deciding which topics to write on
• Dave talks about Clement Juggler’s (early 1800’s economist) explaination of a business cycle which covers the 4 cycles of business and why now is the time to attack the market
  • Expansion
  • Prosperity
  • Contraction
  • Recession
• Caller Derek in Eagle, asks about the ethical behaviors around Business Critical Non-Essentials (CNE).  What’s acceptable and what is not when thanking clients and customers Read the rest of this entry »

Podcast: Play in new window | Download (Duration: 42:15 — 38.7MB)

Hawk's Eye On Business

Roger and Val have guest Donna Geisler (Fusion Set) in the studio today to discuss her book “I Tried Marketing and it Works.”  Topics of discussion are: 

• How Marketing relates to #6 (not enough prospects to sell to) of the “14 Most Common Business Owner Frustrations“
• Positioning your company for the coming business upswing
• Caller Jim’s question on how to start a business with little or no funds
• Caller Bonnie had questions for the Roger, Val and Donna on how to best market her business
• How and when to become a Business Owner
• How to market on small budgets to maximize your marketing budget
• Differences in marketing with small and large companies
• How to target your market and what mistakes to avoid
• How to develop strategic alliances to maximize your exposure Read the rest of this entry »

Podcast: Play in new window | Download (Duration: 42:07 — 38.6MB)

Hawk's Eye On Business

Many small businesses start with one or two people in the business.  At this point the owner wears many hats such as Marketing manager, Sales manager, HR manager, CEO, President, CFO, etc.  Included in these hats is also the janitor, plumber, floor sweeper, etc.  There’s nothing wrong with wearing all these hats when starting out, however, not letting go of these hats is all too often the reason many businesses can not attain that “next level.” Read the rest of this entry »

Dec. 12 Show

Val and Roger discuss how to properly conduct closed door sales, when to hold them, what businesses they work for, how to get referrals from them and in what situations they work the best for. 

Roger Hawk-Show For December 19-121009

Podcast: Play in new window | Download (Duration: 27:03 — 24.8MB)

Dec. 12 Show

Val and Roger discuss how to conduct a closed door sale to include when the best time for your business to hold one.  Part II is next week.

Roger Hawk-Show For December 12-121009

Podcast: Play in new window | Download (Duration: 26:49 — 24.6MB)